Features tell but benefits sell (Sales Tricks and Tips)

Features tell but benefits sell

 

My Name is Nikhil Bansal and today I welcome you on my blog and YouTube channel "learn with Nikhil".

Today i am going to show you how to flip your features into benefits with some examples. One of the great example is when apple launched their IPOD they didn't said that its one gig of storage for MP3 however they presented its benefit for the customer saying that it can store 1000 songs which can fit into your pocket.

This is really a great example of Flipping a feature into benefits because lot of users don't know what a gigabyte of storage is vs if someone says that it can store 1000 songs in your pocket this makes it clear for the user that he/she can store 1000 songs which can easily fit into their pocket. This is clearly showing the benefits to the user and here we can now convert features into benefits.

I remember those days when i use to have a mini disc player which could only have 20 or 30 songs or may be more like 50's but 1000 songs in your pocket is way too much higher than anything else out there. Even CD's use to store 20-50 songs only. So here we have clearly articulated benefits to the users that they can store up to 1000 songs in their pocket and listen music at their convenience. iPod was so successful those days simply because Apple clearly articulated benefits of the product and not just the features.

Now let's take the example of shampoo and you could simply say one of the feature that it contains a special formula panethol but in terms of benefit for the customer, it gets beautiful hair that get noticed in front of people. That's really a benefit and thats the result which a customer's wants. so if you focus and unlock to find out the real benefits for the customers then you would be able to sell your products easily.

Let's look at another example.

Here is a bag and one of the features is that it has a rain cover which you are already aware. so you will ask this question Why do I care if it has a rain cover?

Now the benefit for me is that it keeps your gear dry even in torrential rain.

So let's look at a another example.

The feature of a fitness program might be like it includes a meal plan and a shaker.

Well the benefit is really that I'll get to know exactly what to eat.

If you see in all these examples the benefit is really going to sell the product because it's far more compelling and this will help the consumer to understand the benefits they are going to get out of this project.

So focus on benefits of the projects and not just features.

I hope you are able to understand different between features and benefits and will be able to sell your products much easily.

If you like my blog and Video. Please share, Like and comment

Thanks

Always yours Nikhil Bansal

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Attention, Interest, Desire and Action (AIDA) Formula

Hi Friends,

Welcome to my Blog "Learn with Nikhil".

Today In this blog you're going to learn how to use the Aida formula and how powerful is this tool for email marketing works for sales pages, blog posts, email, newsletters, sales, videos, scripts, Facebook ads, Google ads and much more

This copywriting formula will help you write all of your copy faster and help you get results that would blow up your mind. If you're not using AIDA then you could be missing out on a lot of leads, Traffic and sales.

Now here's a visual of how Aida look likes

As you can see Aida stands for attention interest desire and action

Aida is designed to grab people's attention and take them through your content to the point that they take action.

I recommend you use it for every piece of content you write because you shouldn't be writing from scratch.

So let's take a look at the four parts to the Aida formula in detail.

First part is attention and if you want people to take action on what you've read you first have to get their attention you're going to get their their attention with the headline or the subject line or the video title.

In this example here you can see a subject line of this email is create "highly engaging videos straight from your phone"

Its really important to have a catchy top title because the reader is gonna be asking what's in it for me.

Why should I invest my time reading on and if they don't open the email or click on the video or click on the blog posts then they're never going to buy or subscribe or whatever action you want them to do.

Second part of the AIDA formula is interest.

Once you've hooked the reader it's time to turn that attention into interest and if you don't hold their interest in the first paragraph then you've lost them.

So the way to get them interested is to engage them with unusual, counter intuitive or fresh information.

So in this example here we can see that

"you've probably seen some different video content creation tools that have hit the market in the last three years but I bet you haven't seen anything like this before. It lets you shoot edit high class videos from your phone"

so automatically it's recognizing in this example that there are other options out there but this one is different.

Now I'm interested really to find out why and learn more and better.

The third part to the Aida formula is desire and what you want to do now is really engage them so that they really want what you're offering and there are three ways to create desire in your copy.

One is to show the product benefits.
Two is to explain how your product can change their life or how it solves their problems.
And three is to show the results Other people have achieved like testimonials

In this example here we can see not only can of pump at high quality content with just your phone. You can also leverage new aspect videos that are delivering more engagement like




80-100% more engagement
35 percent video views higher
33 percent less cost per engagement
78 percent more visibility in the newsfeeds.

So those are some of the benefits and really the outcomes that I can get by using this product and here's a bit of a testimonial or an influencer reference.

Even Darrell Eves is a leading influencer on YouTube with over half a million subscribers is endorsing this new tool.

So if the best guy or one of the best guys is using it well that's very interesting to me and I want to use it so I can get up to his level.

Now the final part of the Aida formula is action and this is really where you want to ask them to take the next step.

Now once you stirred up enough desire to get your prospect thinking about taking action it's time to close the deal.

These call to actions are pretty simple statements to let the reader know that what you want them to do next.

Like buy the product sign up for the newsletter or watch a video or share your tweets and everything you write should have a call to action.

After all you're creating this piece of content for a specific reason

you can use a very clear and obvious call to action.

Maybe change it to a different color.

Urgency is important as well so try and put an incentive to buy it like it's on sale or it's a special price or something like that.

So as we can see in this example here grab your copy of this tool at the early adopter pricing so that's an incentive.






And again which is only available for the next few days so that's creating an obvious call to action.

Click here and it's creating that urgency as well.

So that is a full run through of the AIDA formula an example 3D and make it clear for you if you're ready to get your content read more often keep your prospects and readers hooked and drive them towards action. Then use Aida for your next piece of marketing content.

You're goanna be blown away by the results.

 

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